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- [***][4/17/84][***]
- APPLE II FOREVER:
- That's what the invitation to Apple's newest show reads and
- seeing the unveiling of the Apple IIc portable computer will be
- 3500 dealers, developers and reporters who've received invitations
- to the Apr. 24 event at the Moscone Center in SF (including this
- author). Steve Jobs and John Scully will speak. The all-day
- event will also feature almost 100 exhibits. Look for my update
- on Wednesday. Meanwhile, Apple's profits plunged in this year's
- second quarter despite higher sales. Apple's sales amounted
- to $300 million, compared to $288 million a year ago but Scully
- attributes the decline in profits to heavy marketing costs (not the least
- of which were the dramatic MacIntosh computer commercials).
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- CONTACT: APPLE COMPUTER
- CUPERTINO, CA.
- 408-973-2042
- ----
- [***][4/17/84][***]
- APPLE VS. IBM:
- In this prize-fight the referees seem to be members of the media
- who continue to hold that IBM is winning most of the rounds. But
- Jim McCamant of California Technology Stock Letter says this: "The
- IBM PCjr is NOT selling well and has helped to sharply stimulate
- the sales of the Apple IIe...further EVERYTHING is sold out--Apple
- IIs, MacIntoshes and Lisas," according to dealers. Meanwhile IBM
- is admitting PCjr sales are lower than expected--the Wall Street
- Journal saying that consumers find it too expensive and difficult
- to work with. All this, of course, means Apple is doing very well
- in the ring and further, both Apple and IBM are each shipping
- approximately 1.2 million machines each year. IBM is said to hold
- 20-percent of the market; Apple holds 18-percent. (Almost too
- close to call!)
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- [***][4/17/84][***]
- MAC-UPDATE:
- While the new baby is being born, the one that's just 100 days old
- is thriving quite nicely. The MacIntosh is rolling off the assembly
- line at the rate of 2,500 per day at Apple's Fremont Plant.
- Apple's goal of selling 50,000 computers within the first 100 days
- came on the 74th day after the MacIntosh unveiling.
- Sales are brisk--the waiting time is down to 3 weeks at most outlets
- although Mac buyers still have to wait a few more months for more
- software above and beyond the 3 programs that were available in
- January.
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- [***][4/17/84][***]
- STEALING SOME THUNDER:
- Hewlett Packard has let some reporters know about its lap-sized
- portable computer which has no immediate release date scheduled.
- Reportedly the 9-pound unit is not a "touchscreen" model but
- will have between 500K-1,000K of built-in memory. The $3,000
- machine will utilize technology developed for HP's hand-held
- calculators, according to the Wall Street Journal. In other
- HP news, the company announced its will build a manufacturing
- plant near Peking, China. The new facility will build computers
- and other electronic components. HP held its board of directors
- meeting in China in September 1983.
- ----
- CONTACT: ROY VERLEY
- HEWLETT PACKARD
- PALO ALTO, CALIFORNIA
- 415-857-1501
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- [***][4/17/84][***]
- YET ANOTHER PORTABLE:
- A lot of manufacturers seem to be eyeing Ken Lim of Dataquest's statistics.
- He says the market for portables will grow an average of 116% a year
- until 1988. Well, not to be left out is STM Electronics Corp. of Menlo
- Park, Ca., which has introduced an IBM-compatible portable with a
- huge LCD display. Given that most portables, notably Tandy's sport
- tiny LCD displays, STM's offers 25 lines. Also included in the
- package is a thermal printer, two 720K disk drives and a modem, all for
- the price of $3449. STM also makes the "Pied Piper" computer which has
- had disappointing sales figures.
- ----
- CONTACT: LISA WILLIAMS, PRESIDENT
- STM ELECTRONICS CORP.
- MENLO PARK, CALIFORNIA
- 415-326-6226
- ----
- [***][4/17/84][***]
- ATARI IN TROUBLE AGAIN:
- Despite the exodus of thousands of employees, the "house cleaning" of
- the company's top executives, and the appearance of new directions
- and new product development, Atari once again posted a severe loss for
- parent company Warner in the last quarter--losing $34.9 million.
- Warner's chairman Steven Ross says Atari had "seasonal low volume"
- and a glut of unsold video game cartridges remain on retail shelves.
- Just one month ago, NEWSBYTES was told by Bruce Entin, Atari spokesman
- that this quarter's projected loss would be less than $10 million.
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- CONTACT: BRUCE ENTIN
- ATARI
- SUNNYVALE, CA.
- 408-745-4142
- ----
- [***][4/17/84][***]
- TEXAS INSTRUMENTS UPDATE:
- It's been a good 3 months for TI which is just introducing its
- voice command module and is rumored to be manufacturing PCjrs for IBM.
- TI increased its net income 10-fold--from $7.1 million a year ago
- to $79.8 million today. The company president says the incredible
- profits are due to its increase in the price of TI-made semiconductors
- (basic logic chips). Perhaps this recovery is the most dramatic
- turnaround in computer industry history.
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- CONTACT: J. FRED BUCY, PRESIDENT
- TEXAS INSTRUMENTS
- DALLAS, TEXAS
- 214-995-3481
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- [***][4/17/84][***]
- ASSUAGING TECHNOPHOBIA:
- Last year's buzzwords in the software industry included "integrated",
- "windows" and the like. This year's list is most definitely headed
- by "artificial intelligence" and one of the first firms to capitalize
- on the term is "Microrim" which early in May will introduce "CLOUT", a
- software program that relies on the tenet of "artificial intelligence"
- to get the job done. For instance, a user can write a sentence for
- a command instead of a pre-set series of commands. I.E. "Tell me about
- the account with Dow Jones," vs. "Control-c-Control-E-Dow Jones".
- The press (including this author) will be at the unveiling of the new
- program in May. Stay tuned.
- ----
- CONTACT: NORA NOLDON, PR
- MICRORIM
- MOUNTAIN VIEW, CA.
- 415-922-9663
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- [***][4/17/84][***]
- SOFTWARE SNAFUS:
- MicroPro laid off 25 employees this week. According to management
- the reason is that several projects have been abandoned. MicroPro
- makes "Wordstar" which has seen a cooler reception in recent days
- from the software buying public. But management contends, "This
- is not a crisis." Meanwhile, in Berkeley, California,
- Perfect Software's $10-million plus buy-out deal with Thorne/
- EMI has fallen apart, according to inside sources. Thorne has
- instead, offered to distribute certain Perfect products and has
- also struck up a deal with Main Street Software in Sausalito,
- California to distribute its filing software. There's no comment
- from either of the last two parties on this topic.
- ----
- CONTACT: LOU DELMONICO
- THORNE/EMI
- LOS ANGELES, CALIFORNIA
- 714-751-3778
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- [***][4/17/84][***]
- DISKS AND PROGRAMS, ETC.
- We all need floppies and we all need programs. Given that premise,
- the marketing of trial-size programs is just starting to flower.
- A San Francisco company is offering buyers of its floppies 10 new
- sample programs each and every month. 10 floppies and their case
- cost about $40. The programs sent to you are demonstration samples
- that run a few times. If you want to buy the real program (an MS.DOS)
- you then receive a coupon worth $20 toward the purchase. Sounds
- good? Preview Publishing, which has instigated the offer, thinks it
- will sell 20-thousand floppy packages each month.
- ----
- CONTACT: PREVIEW PUBLISHING
- SAN FRANCISCO, CA.
- 415-221-5033
- ----
- [***][4/17/84][***]
- IN BRIEF--
- Don Hoefler's MICROELECTRONICS NEWS reports "component thefts have reached
- such levels in the Valley that Intel, Signetics, Monolithic, and Advanced
- Micro are pooling their security.."--TIME and NEWSWEEK are cashing in on
- the demand for micro-news by offering their own publications. NEWSWEEK's
- is "NEWSWEEK ACCESS" which debuts June 11. Over half a million executive
- subscribers will receive a free copy. TIME's starts as two newsletters,
- one for Apple, and one for IBM. --DIGITAL EQUIPMENT gives away $235-
- thousand worth of equipment and software to 29 Public Broadcasting
- Stations for use during fund-raising auctions. --PIZZA TIME piles up the
- debts, claiming in the last quarter another $75.2 million was lost.
- (Pizza Time filed for bankruptcy March 28.) A shareholder of DOCUTEL/
- OLIVETTI is suing giant AT&T, claiming the giant's marketing of the
- Olivetti Computer violates his company's right to market it. --SEAGATE
- TECHNOLOGIES (Scotts Valley, Ca.) reports the first $100 million
- sales quarter in its history. Maker of hard disk drives, Seagate
- officials attribute the good times to overseas manufacturing and
- productivity improvement. --COLECO INDUSTRIES may be carrying its
- electronics division (where consumer reaction to the Adam Computer
- have been less than disappointing) but profits margins were up last
- quarter. A spokesperson attributes the increase to the popularity
- of the Cabbage Patch dolls.
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-